Ventures
Below are some of past and present ventures:
Effort
Book
A book about the thing that actually moves the needle when talent, luck, and timing don’t. Effort is the throughline in everything else on this page — this is where I write it down.
United Sports Association
Nonprofit
The Florida nonprofit organization behind the events and initiatives that get people in St. Petersburg off the couch and into competition. United Sports Association (U.S.A.) is the nonprofit engine that makes projects like the St. Pete Marathon possible.
Team All-American
Training
Custom training built around who an athlete actually is, not a generic program. Twenty years of helping athletes crush their goals — and the proving ground for the performance framework I now teach on stage.
Each of these started the same way — deciding to put in the effort and make a positive difference in the lives of others.